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Why you shouldn't name your carwash after THIS Monster.

Mel Ohlinger • February 22, 2021

T-rex yes. Godzilla no.

Several people have suggested a Godzilla car wash. While this would make a  memorable carwash AND a super fun brand, it’s not a great idea, but there are many terrifying monsters you could choose instead - like T-Rex.

To understand why you might want to choose T-Rex over Godzilla, let's review the differences between an iconic creatures like Tyrannosaurus Rex and Godzilla:


godzilla is bad carwash names

T-REX

1.

Huge head.


2.

Eats everything.

 
3.

Tiny arms.


4.

Smooth back and tail.


5.

Believed to be extinct.

 

godzilla is bad carwash names

GODZILLA

6.

Small head.

 
7.

Muscular arms.

 

8.

Stands erect.

 

9. 

Spines on back and tail


10.

Retains aggressive lawyers.


Item 10 is the critical one. 

According to numerous articles in the business press, Mr. Godzilla has an army of lawyers eager to pounce. They routinely force businesses to change their name, removed products from the market, obtain large sums from large corporations and small businesses, and force songs to drop their Godzilla music.


Add “zilla” to anything and you’ll probably get a letter asking you to stop. Add it to your parade float (like Honda did in 1990) and you'll be in litigation for years.


Why is Godzilla so litigious? It’s because Godzilla is the property of Toho, a Tokyo-based business that earns a zillion dollars each year by licensing Godzilla music, movies, toys, posters and other tie-ins. These scary lawyers aggressively protect the radioactive behemoth from anyone who dares to appropriate his lizardly image or sound for profit.


So don't have a Godzilla car wash... or any kind of zilla car wash. Godzilla is car wash cool and scary, but his lawyers are even worse.


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By Mel Ohlinger • January 22, 2025
Make it look more like a parking lot to illustrate this concept: **What is DNS (and What’s a URL)?** You’ve probably heard of DNS (Domain Name System) and URL (Uniform Resource Locator), but what do these terms mean, and how do they work together to bring websites to life? Let’s break it down using OhmCo’s website https://www.carwash-marketing.com/
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OhmCo Turns Five: Celebrating with Halloween Candy Instead of Cake!

By Mel Ohlinger • October 31, 2024
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50 Carwash Marketing Ideas to Attract More Customers

By Mel Ohlinger • October 17, 2024
Offer onsite amenities Adding onsite amenities to your car wash can make your location a more appealing place to stop and attract new customers with a novel or time-saving experience. 1. Install a vending machine Vending machines can attract customers to your car wash because they give drivers an additional reason to stop—to pick up a snack or a drink—while also providing your car wash business with an additional income stream. 2. Offer free coffee and tea Many car dealerships and repair shops offer free coffee and tea in the lobby or waiting area—why not do the same with your car wash? It’s a low-cost way to add value for customers while making their pit stop a more comfortable experience. 3. Provide games for kids Going to a tunnel car wash can be fun, but if you run a self-serve car wash, offer a few toys or games in your waiting area so the kids can be entertained while their parents wash their cars. 4. Sell ice Attract drivers who are on their way to a party or family get-together by installing ice m
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By Mel Ohlinger • October 17, 2024
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