HOW TO GET STARTED

To have an effective marketing campaign, you don’t need a lot of money, but you do need to come up with creative marketing ideas and cover some basic steps to create a workflow for success. Sometimes that’s sometimes easier said than done. Here are the  best places to start to secure your place in the digital world and help make your carwash part of a successful carwash marketing strategy.

set-up your facebook page

If you have a tight marketing budget, you can use a Facebook page as a temporary substitute for an actual website. Designing and setting up a full website takes time and money, so Facebook is a great alternative to put all the necessary information for your customers. Then, consider if your budget has enough wiggle room to pay for a targeted ad on social media. This is a really effective way to target ads to individuals that live in your region.

set-up your google mybusiness page

Be found, be chosen, and be the best in the business with an accurate Google listing. Businesses can loose customers when they don't have accurate hours or contact information listed on their Google pages. Claim your listing and keep everything current via your Google MyBusiness page.

get on social media

Creating a page on different social media platforms is an excellent way to market your company without spending large amounts of money. Depending on your target audience, you may wish to think about the platform you’re using, because not all of them are the same. A Facebook or Instagram page is a really good way to not only promote your business, but also engage with your local community.

WORK WITH YOUR COMMUNITY

A great way to boost your business while also contributing with the local community is by partnering up with your Chamber of Commerce, a school, or a charity. These avenues can get you free local advertising with targeting your best community customers. Consider implementing a program that would donate a portion of your revenue to the chosen school or charity. This will encourage clients to come to your wash and spend money while also showcasing you as a positive, contributing member of the community.

RESPOND TO REVIEWS

Responding to reviews shows that you value your customers and the feedback that they leave about your business. High-quality, positive reviews from your customers will improve your business's visibility and increase the likelihood that a potential customer will visit your location. Plus, when you respond kindly to a negative review, it shows potential new customers that you are the kind of business that they want to work with and support.

Develop a loyalty program

There are a lot of retail businesses out there who are now offering loyalty programs to their customers. These programs are a great way to create engagement with your customers and get them to return to your company time and again. When you build a loyalty program, you need to think of your goals to make it successful. What are you trying to accomplish? Don’t just create a loyalty program without doing research in advance.

Send customers a free upgrade

Everyone loves freebies, and digital offers from carwash companies are not that common. This is a good opportunity for your company to leverage this gap in the industry to your benefit. Send a digital voucher to your customers for a free upgrade, and you’ve opened the door to connect with them, remind them of your business’ presence and build loyalty.

Your carwash digital coupon is an excellent opportunity to use your email list and make sure your contacts on it are up-to-date. You can email either a coupon for a free upgrade on an existing package or offer a free wash with the purchase of another wash. You’ll be surprised to find that you’ll definitely get some takers.